Marketing 360®

Get more clients with the #1 marketing platform® & website designs for real estate agents.

The best marketing platform & websites for real estate agents.

Real Estate Marketing 360® is the best marketing and website platform for real estate agents. Hands down, no other marketing solution, service or software does everything the Marketing 360® platform does. Marketing 360® is extremely affordable and has plans to fit any size budget or marketing area. Real Estate Marketing 360® is a turnkey, fully managed solution. Work with a dedicated Marketing Executive who is a certified digital marketer for real estate agents. Generate more exclusive clients and sales with the software and services built within the Real Estate Marketing 360® platform.

Plans & Pricing

Included in the most powerful
marketing platform for real estate agents.

The Real Estate Marketing 360® platform is an intelligent combination of digital marketing software and dedicated marketing services. It's extremely affordable, powerful and full-service. There's simply nothing else like it.
It's everything you need to generate your own real estate clients and grow your company.

UXi® Rainmaker Websites

Convert more visitors into clients by leveraging the best real estate websites & landing pages.

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Natural Listing Ads®

Earn more organic clients & higher keyword rankings with the leading SEO program for real estate agents.

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Top Placement Ads®

85% of real estate clients click on the top 3 ads on Google & Bing. Use the #1 program to get there.

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Retargeting Ads®

Clients visit many real estate websites before hiring one. Retargeting motivates them to hire you.

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Social Targeting Ads™

Understand the social profile of your clients & customers and use this data to capture new clients.

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Local Listing Ads™

Add, update, sync, enhance and monitor your business listings across hundreds of local sites.

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Top Rated Local®

Control your reputation online and protect your brand with the Top Rated Local® or National program.

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On-Demand Marketing Services

Leverage world-class marketing talent like marketers, designers, writers and video pros on demand.

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Contact Relationship Management

Manage your contacts with the easy to use and powerful Marketing 360® CRM.

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Social Media Management

Spend your valuable time running your business and let us take care of growing your social presence!

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Email Marketing 360

Easy to use, fully integrated tool for email marketing and automation.

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SMS

Easy to use, fully integrated tool for text message marketing and automation.

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Plans & Pricing

Plus, request a live demo.

Wow, it's easy.

With Real Estate Marketing 360®, all the work's done for you!

A dedicated Marketing Executive will manage and optimize your marketing campaigns and website for you. Simply login to Marketing 360® at any time to monitor results. Or, call or email your Marketing Executive whenever you'd like. Spend as much or as little of your own time improving your marketing and website by leveraging the power of the Marketing 360® platform and the talents and time of your Marketing Executive who is a certified digital marketing expert for real estate agents.

Marketing for Real Estate Agents That Closes the Deal on Lead Generation

Online marketing gets leads looking for real estate agents and listings calling you as they start the buying process.

Internet.  Google.  Websites. Mobile devices.

There are 4 terms for you to seriously consider when you think about marketing tools for a real estate agent.

Put together they create a flow of inbound leads.  Inbound lead generation is the opposite of cold calling or canvassing large population segments.  Rather, it uses the search technology of the internet to get leads to contact you when their need is active.

Inbound marketing is more than just an old Yellow Pages listing.  It also starts the process of selling you as an agent.  A strong real estate agent website design is really a tool for introducing you as a professional.  It makes a first impression.  Many prospective clients will make a decision on what agent to call on the strength of the website alone.

But before your website can make this impression it has to be findable.  Prospects will do many searches that relate to real estate, from searching listings to seeking basic information.  The wider you cast your web presence, the more chance you have of getting noticed.

Furthermore, you need to be findable on local online listing.  The print yellow pages are as dead as dinosaurs, so if you want to target your local audience you have to do it on the internet.

Online search gets things going for you – it brings in new prospects.  As you win this business, you get more referrals and people who check your site by company name, which means more business growth.

Real Estate Websites 360® is an all-in-one online marketing solution for agents.  We build your online presence and develop a website that masterfully turns visitors into leads.

You’ll be in front of the best prospects with your best marketing message.  That’s the formula for marketing success in the internet age.

Here are 7 basic questions almost every visitor to your real estate website will have.  Answering them is 99% of your website’s job.

  1. What’s available?  Let’s face it, real estate leads often want to start by knowing what’s available.  Your MLS listing needs to be up to date, easy to navigate, and central to your design layout.
  2. How do I contact you?  Your office address and phone number should be visible on your website at all times.  List them in your header, sidebar, and footer.
  3. Can I request information online?  Make sure you have multiple contact forms available to request information or ask questions.  Keep forms as short and simple as possible.  This also capture’s the lead contact information for you.
  4. What locations do you service?  Visitors want to know if they can work with you in the area they want to buy.
  5. What are your real estate specializations?  Today, people want to work with agents who know particular geographic areas and specialize in certain types of housing.  Make it clear how you can help best.
  6. Do you have rental listings?  Should be in your top navigation.
  7. What are you like?  “About Us” pages are important on real estate websites because people work closely with brokers.  Have a page with professional face-shots and bios so people can get a feel for your staff.

Your website must answer these questions as fast as possible with no confusion at all.  Providing this information is more important than having a fancy design or long-winded content that’s irrelevant to the visitor’s needs.

It’s also now vital that everything performs on mobile devices.  You must have a mobile responsive design.

Go 7 for 7 on these questions and you’re 99% of the way there.

Online marketers talk about using data to improve results, but what does that really mean?  As with much problem solving, it’s about finding patterns.

Good writers are consistent writers.  At a certain time of day, every day, they try to write.  On a particular day the writing may suck, but they follow the pattern anyway.  I think I’m onto something here…

People who are good at Scrabble arrange the letters on their rack in alphabetical order.  From the consistency patterns emerge.  I’ve seen this before…

Trained chefs (and good home cooks) know the French concept of mise en place, which means you have your cooking tools and ingredients ready before you start cooking.  Put it place.  I know what to expect and I’m ready…

The professional approach.  You know it when you see it.  For the real estate agent ready to close, it’s about having all the contracts and details ready to be signed-off on.  Any delay can kill the deal.

With marketing data, you want to ensure consistency with all the inputs, assumptions, and variables.  Like the Scrabble player alphabetizing letters,  you want to be able to scan over data and see patterns.  Overtime, it’s these patterns that show results you need to react to.

For example, you might run ads for commercial properties and begin to see an increased click-through-rate during lunch hours of the work week.  If the pattern is consistent, you make assumptions that your target audience is doing more searches for commercial real estate during their lunch hour.  As a result, you increase your exposure during this time-frame.

On the other hand, the same ads may show that you get a high landing-page bounce rate for these ads on weekends.  You assume that people don’t have as much intent to search on commercial real estate listings on weekends.  You suspend these ads.

The software tools used to gather marketing data make it easy to structure your view of the data.  For example, it’s easy to do time period comparisons of campaigns on Marketing 360®:

period comparison

The key with online marketing is that it must be done over time.  It’s not possible to discover illuminating patterns unless you have data over periods of months – even years.

One of the biggest mistakes we see with novice digital marketers is impatience:  they want to see results before we can ascertain what’s really driving results.  Patterns emerge over time.  When you nail one your modifications really pay off.

At Marketing 360®, we maintain that digital marketing comes down to doing more of what works and less of what doesn’t.  There is a lot implied in that statement.  It takes time and analysis to establish what works and a plan to do more it overtime.

A cook who doesn’t know mise en place can’t work at a professional level.  Same holds for digital marketing.  To get superior results, you have find the patterns that only emerge over time.

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