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Real Estate Marketing & Emergent Property

The whole is greater than the sum of it’s parts.  That is the most common explanation of the concept of emergent properties, a scientific concept that explains how life tends to self-organize, with low-level elements giving rise to higher levels … Continued

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The Attention Balloon

In the past decade, the amount of time people spend browsing online has gone up.  We spend more and more time clicking through pages, shopping around, and sometimes buying. But there is an imbalance.  Particularly with mobile, there is much … Continued

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Follow the Conversions

It’s easy to get caught up in the plethora of marketing options available today – especially on digital channels. Talk to a marketing agency and the main goal will be to avoid confusion.  Website marketing.  Conversion-based design.  Social media.  Content … Continued

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Define Your Real Estate SAQ’s

There is a good chance your real estate website has an FAQ section on it.  There, you answer frequently asked questions.  Necessary but largely predictable.  FAQ pages with little thought put into them don’t  help prospective clients, and rarely do … Continued

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How to Define Your Competitive Edge

If you don’t have a competitive advantage, don’t compete. This is an adage that’s repeated in many ways in business, sports, politics – any endeavor where you must compete to get what you want. Often repeated – because it needs … Continued

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The Real Estate Marketing Apprenticeship

Are you a master or an apprentice?  Does your real estate agent advertising tell people what to do, or help them do what they want? These are important distinctions.  They represent the shift from traditional marketing to digital marketing. The … Continued

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